Breaking: Grand Launch of Potbelly Wraps

On October 13, 2026 just two days away the Chicago-born sandwich chain is introducing Potbelly wraps as a permanent addition to its core menu, bringing bold flavors into convenient, handheld perfection. This launch features two signature wraps while also giving fans the option to transform any favorite sandwich into a wrap, all without sacrificing fresh ingredients.

Whether it’s a quick lunch or a post-workout meal, these wraps maintain Potbelly’s welcoming, neighborhood vibe while offering more flexibility for on-the-go eaters. Here’s a closer look at what to expect and how these wraps fit into Potbelly’s evolving 2026 lineup straight from the latest industry insights.

$12.59 615 cal

Chicken Bacon Ranch Wrap

All-natural grilled chicken, applewood smoked bacon, cheddar cheese, lettuce, tomato, and creamy buttermilk ranch, wrapped for a convenient, handheld meal. For the best eating experience, we recommend adding no more than three extra toppings.

$12.59 488 cal

Southwest Avo Chicken Wrap

All-natural grilled chicken, provolone, fresh-sliced avocado, lettuce, tomato, onion, and crunchy tortilla crisps, drizzled with zesty chipotle lime sauce. For the best wrap experience, we recommend adding no more than three extra toppings.

Why Wraps Are the Next Big Thing at Potbelly

Since 1977, Potbelly has been known for its cozy, antique-shop-turned-sandwich-spot charm. Now, the chain is meeting the needs of busy customers with wraps handheld options that deliver all the flavor of their toasted subs in a lighter, more portable format. This isn’t a test run; it’s a permanent addition to the core menu. Favorites like the Avo Turkey or Chicken Club have been reimagined as wraps, letting fans enjoy all the flavor without bulky bread or soggy middles. Perfect for desk lunches, tailgates, or on-the-go meals, these wraps bring convenience without compromise.

Wraps also align with fast-casual trends toward customizable, health-conscious meals. Potbelly Wraps They offer lower-carb options while still packing protein and fresh veggies. Even better, they’re part of the Perks program, earning 10 coins per dollar toward free items like a classic Wreck.

Spotlight on the Signature Wraps Debuting October 13

Potbelly kicks things off with two new signature wraps featuring fresh, bold flavor combinations inspired by their sandwich heritage.

• Southwest Avo Chicken Wrap: Tender grilled chicken, creamy avocado, zesty southwest spices, crisp lettuce, tomatoes, and a touch of chipotle aioli, all wrapped in a soft flour tortilla. Potbelly Wraps Estimated around 600 calories and priced at about $10.99, it balances smoky heat with cool avocado for a satisfying yet lighter meal.
• Mediterranean Wrap: A plant-forward option featuring grilled veggies, feta (or vegan swap), roasted red peppers, artichoke hearts, and cucumbers in a tangy vinaigrette wrap. Estimated at $11.29, this wrap caters to vegan and veggie fans without compromising flavor.

Beyond these signatures, any core sandwich can be transformed into a wrap at no extra charge swap the Italian’s salami and provolone into a portable roll-up or lighten the BLTA with extra avocado. Potbelly Wraps Orders can be made in-store, via the app, or online.

How Wraps Stack Up Against Potbelly Classics

Wraps maintain the bold flavors of Potbelly sandwiches while cutting down on bread bulk, trimming 20–30% of carbs compared to a standard sub. Potbelly Wraps They offer all the taste with added portability and flexibility, making them a smart choice for health-conscious or on-the-go d

This addition rounds out the menu perfectly, bridging sandwiches and salads to offer more midday options. Pair a Potbelly Wraps with a side soup from Potbelly’s full menu for a complete, balanced meal.

What This Means for Potbelly Fans and Families

For loyal fans, wraps provide more ways to mix it up. Parents can grab a kid-sized version like a mini Turkey wrap alongside adult options, tying into the Potbelly kids meals lineup. Vegans and vegetarians can enjoy easy swaps, such as the no-cheese Veggie Melt wrap, keeping meals inclusive and aligned with plant-based offerings. Potbelly Wraps are also ideal for events; think catering platters for the office or parties, scaled through Potbelly’s catering menu.

Find your nearest location to try them first or plan ahead with the Potbelly menu PDF.

Mark Your Calendar: Tips for Your First Wrap Order

As October 13 approaches, here’s how to get the most out of your first wrap experience:

• App Ahead: Pre-order via the Potbelly app for quick pickup add wraps at checkout.
• Customize Smart: Start with a signature wrap, then tweak like extra peppers for heat.
• Pair It Up: Add a $5.49 Garden Vegetable Soup for a full, under-$16 lunch.
• Earn Perks: Link your order to rack up coins toward a free wrap in the future.

This launch feels like a natural evolution for Potbelly Wraps, keeping the chain fresh amid fast-casual trends. Will you kick off with the Southwest Avo Chicken Wrap or create your own custom favorite? Share your predictions in the comments and stay tuned for our full wraps review post-launch.