Breaking: Grand Launch of Potbelly Wraps
Just days away, the Chicago-born sandwich chain is making Potbelly wraps a permanent menu feature, turning bold flavors into convenient handheld meals. The launch introduces two signature wraps, and you can even convert your favorite sandwiches into Potbelly wraps all while keeping the fresh ingredients you love.
Perfect for a quick lunch or a post-workout bite, these Potbelly Wraps bring extra flexibility for on-the-go diners while maintaining Potbelly’s welcoming vibe. Here’s a closer look at what to expect and how wraps fit into Potbelly’s evolving menu.
$12.59 615 cal
Chicken Bacon Ranch Wrap
Grilled all-natural chicken with applewood smoked bacon, cheddar, lettuce, tomato, and buttermilk ranch. For the best handheld experience, limit extra toppings to three.
$12.59 488 cal
Southwest Avo Chicken Wrap
Grilled all-natural chicken with provolone, fresh avocado, lettuce, tomato, onion, tortilla crisps, and chipotle lime sauce. Limit extra toppings to three for easy eating.
Why Wraps Are the Next Big Thing at Potbelly
Since 1977, Potbelly has been known for its cozy, antique-shop charm and toasted subs but the chain is now embracing what busy diners crave: variety and portability. Adding Potbelly Wraps to the core menu is more than a trial; it’s a permanent move to offer handheld options that capture the flavor of their signature sandwiches in a lighter, easier-to-eat format. Fan favorites like the Avo Turkey or Chicken Club are now reimagined as wraps, designed to eliminate soggy middles or bulky bites perfect for desk lunches, tailgates, or on-the-go meals.
Potbelly Wraps also align with broader trends toward health-conscious, customizable meals think lower-carb swaps loaded with protein and veggies. Plus, they integrate seamlessly with the Perks program, earning 10 coins per dollar toward free items.
Spotlight on Signature Wraps
Launching October 13, Potbelly introduces two signature wraps:
Southwest Avo Chicken Wrap
Tender grilled chicken, creamy avocado, crisp lettuce, tomatoes, onion, tortilla crisps, and chipotle lime sauce all wrapped in a soft flour tortilla. Around 600 calories, estimated at $10.99, it balances smoky spice with cooling avocado.
Mediterranean Veggie Wrap
A plant-friendly option with grilled vegetables, feta (or vegan swap), roasted red peppers, artichoke hearts, cucumbers, and tangy vinaigrette, wrapped for easy eating. Estimated $11.29, it highlights Potbelly’s fresh produce and bold flavors.
Customization remains a key perk: any sandwich can be converted into a wrap at no extra charge. Swap meats, cheeses, or veggies to make your own handheld creation.
How Wraps Compare to Potbelly Classics
Potbelly Wraps deliver the same flavor punch as a sub while reducing bread bulk, with an estimated 20–30% fewer carbs. They’re portable, flexible, and perfect for those seeking a lighter, flavorful lunch. Nutritional breakdowns will be available on the Potbelly menu nutrition page once finalized.
| Feature | Potbelly Sandwiches | New Potbelly Wraps |
|---|---|---|
| Texture | Toasted, hearty bread | Soft tortilla, easy grip |
| Customization | Veggie/meat/cheese swaps | Any sandwich base + wrap option |
| Price Range | $9.99-$13.29 | $10.99-$12.29 (est.) |
| Portability | Good for sit-down | Ideal for on-the-go |
| 2025 Appeal | Timeless comfort | Lighter, trend-forward |
This addition completes the Potbelly menu, bridging sandwiches and salads to give more midday options. Pair a wrap with a side soup for a full, balanced meal.
What This Means for Fans and Families
Wraps give loyalists new ways to mix it up parents can grab a kid-sized mini Turkey wrap alongside the adult lineup. Vegans and vegetarians can enjoy no-cheese Veggie Melt wraps, keeping options inclusive. For events, wrap platters make catering easy and convenient.
Tips for Your First Wrap Order
- App Ahead: Pre-order via the Potbelly app for quick pickup.
- Customize Smart: Start with a signature wrap and tweak toppings (e.g., extra peppers for spice).
- Pair It Up: Add a Garden Vegetable Soup for a complete, under-$16 lunch.
- Earn Perks: Link your order to rack up coins toward free items.
With wraps, Potbelly keeps its menu fresh and portable for fast-casual diners. Will you start with the Southwest Avo Chicken or create your own custom wrap?
